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Registering a Smart Store on Coupang as a Sole Proprietor: A Step-by-Step Guide

For more details, please feel free to reach out at jz@taxjz.com or If you would like a consultation with an English-speaking Consultant/Accountant in Korea, please schedule a call at: Schedule a Call with Jz


Coupang, Korea's leading e-commerce platform, offers a unique opportunity for sole proprietors to expand their market reach. If you're looking to tap into this vibrant marketplace, here's a step-by-step guide in English on how to register your Smart Store on Coupang.


Step 1: Sign Up for a Coupang Seller Account

Start by signing up for a free Coupang Seller account. There are no sign-up fees, and you will only be charged after making your first sale. The essential documents required for this process include a business license(사업자등록증), proof of identification(Korean ID), Mail-order-sales registration certificate(통신판매업신고증), and a bank account copy.


Jz Tips;

1. Apply for a "간이"사업자 at the tax office to save your VAT, Busincess code: 525101

2. Visit the Gu-office which is on your resident address

3. Just use your resident address for your business one, no need to rent another virtual office.


Step 2: Complete Your KYC Verification

After signing up, you must complete the Know Your Customer (KYC) Verification. This step is crucial for payment purposes and requires a copy of your passport and business registration/license. You may need to take a mobile verification procedure with your own mobile number.

Step 3: List Your Products

Once the KYC verification is complete, you're ready to list your products. You can either match an existing listing or create a new one from scratch. Coupang provides a comprehensive guide to assist you in listing your products effectively.

Step 4: Ready to Sell

With the sign-up, KYC verification, and product listing completed, you're now ready to sell your products to millions of Coupang customers. This marks the beginning of your sales journey on Coupang, and you can learn more about growing your business through Coupang's Seller University.


Additional Support

Coupang offers a 1-1 seller support system and multi-lingual staff to assist international sellers. For further assistance, you can contact helpseller_global@coupang.com or use the International Seller Hotline available in various countries.

By following these steps, sole proprietors can efficiently set up their Smart Store on Coupang and start selling to a broad audience in Korea.

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